Customer Behaviour

Understanding customers is the key to giving them good service. To give good customer care you must deliver what you promise. But great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations.

To understand your customers well, you need to be attentive to them whenever you are in contact with them. The potential rewards are great: you can increase customer loyalty and bring in new business through positive word-of-mouth recommendation.

There are three main ways to understand your customers better. One is to put yourself in their shoes and try and look at your business from their point of view. The second way is to collect and analyse data in order to shed light on their buying behaviour. The third way is simply to ask them what they think. 

Some factors influencing the customer buying behaviour:

Analyzing Customer Behaviour:

An analysis of the factors influencing customer behaviour helps understand the customer well and the manner in which he/she can be approached with the product. Parachute hair oil is being used since ages and gives an assurance to customers about its purity and value. It is a part of social custom in the Indian society to use this product. Consumers located in extreme weather conditions particularly use Parachute hair oil. Therefore we see that understanding how a consumer behaves essentially helps establish “universal specificity”.